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Number of employees70,000Websitewww .crackerbarrel .comCracker Barrel Old Country Store, Inc. is an American chain of combined restaurant and gift stores with a Southern, theme. The company was founded by Dan Evins in 1969; its first store was in Lebanon, Tennessee, which remains the company headquarters.

The chain's stores were at first positioned near Interstate highway exits in the Southeastern and Midwestern US, but it has expanded across the country during the 1990s 2000s.

As of September 18, 2012 [update], [4] the chain operates 639 stores in 43 states.Cracker Barrel's menu is based on traditional Southern cuisine, with appearance and decor designed to resemble an old-fashioned general store. Each restaurant features a front porch lined with wooden rocking chairs, a stone fireplace, and decorative artifacts from the local area. Cracker Crac, is known for its partnerships with country music performers.

It has received attention for its charitable activities, such as its assistance of victims Hurricane Katrina and injured war veterans.During the 1990s, the company was the subject of controversy for its official stance against gay and lesbian employees and for discriminatory practices against African American and female employees.

A U.S. Department of Justice (USDOJ) investigation found that Cracker Barrel discriminated against minority customers; patrons complained of racially segregated seating and service quality. In an agreement with the USDOJ, Cracker Barrel has implemented policies and pledged to focus on improving minority representation and civic involvement, particularly in the black community. Company shareholders added sexual orientation to the company's non-discrimination policy in 2002. Contents� 1 History� 1.1 First location and early company history� 1.2 New markets and refocus� 1.3 Recent operations� 2 Restaurants� 2.1 and gift shop� 2.2 Locations, service, and decor� 2.3 Awards� 3 Corporate overview� 3.1 Investment and model� 3.2 Community involvement� 4 Controversies� 4.1 LGBT policies� 4.2 Race- and gender-based discrimination lawsuits� 5 Licensed products� 6 Crackerbarrel.coom 7 External linksHistory [ edit ] First location and early company history [ edit ]Cracker Barrel was founded in 1969 by Dan Evins, a sales representative for Shell Oil, who developed the restaurant and gift store concept initially as a plan to improve gasoline sales.

[5] Designed to resemble the traditional country store that he remembered from his childhood, with a name chosen to give it a Southern country theme, [6] Cracker Barrel was intended to attract the interest of highway travelers.

[5] The first restaurant was close to Interstate 40, in Lebanon, Tennessee. [7] It opened in September 1969, [8] serving Southern cuisine including biscuits, grits, country ham, and turnip greens. incorporated Cracker Barrel in February 1970, [5] and soon opened more locations. In the early 1970s, the firm leased land on gasoline station sites near interstate highways to build restaurants.

[6] These early locations all featured gas pumps crackerbarrel.cim during gasoline shortages in the mid to late 1970s, the firm began to build restaurants without pumps.

[5] Into the early 1980s, the company reduced the number of gas stations on-site, eventually phasing them out altogether as the company focused on its restaurant and gift sales revenues. [8] Barrel became a publicly traded company in 1981 to raise funds for further expansion.

[5] [7] It floated more than half a million shares, raising $4.6 million. [6] Crackerbarrel.coj the initial offering, Cracker Barrel grew at a rate of around 20�percent per year; [9] by 1987, the company had become a chain of more than 50 units in eight states, with annual net sales of almost $81 million.

[5] New markets and refocus [ edit ] A Cracker Barrel in Morrisville, North CarolinaThe company grew consistently through the 1980s and 1990s, attaining a $1 billion market value by 1992. [7] [10] [11] In 1993, the chain's revenue was nearly twice that of any other family restaurant. [6]In 1994, the chain tested a carry-out-only store, Cracker Barrel Old Country Store Corner Market, in suburban residential neighborhoods.

[11] In addition, it expanded into new markets through the establishment of more traditional Cracker Barrel locations, the majority of them outside the South, and tested alterations to its menus to adapt to new regions. [12] The chain added regional dishes to its menus, including eggs and salsa in Texas and Reuben sandwiches in New York, but continued to offer its original menu items in all restaurants. [10]By September 1997, Cracker Barrel had 314 restaurants, and aimed to increase the number of stores by approximately 50 per year over the following five years.

[12] The firm closed its Corner Market operations in 1997, and refocused on its restaurant and gift-store Its then president, Ron Magruder, that the chain was concentrating on strengthening its core theme, offering traditional foods and retail in a country-store setting, with good service and country music.

[9] The chain opened its first restaurant and gift store not located a in 1998, in Dothan, Alabama. [13] In the 2000s, in the wake of incidents including charges of racial discrimination and controversy over its policy of firing gay employees, the firm launched a series of promotional activities including a nationwide book drive and a sweepstakes trips to the Country Music Association Awards and rocking chairs among the prizes.

[14] Recent operations [ edit ]The number of combined restaurants and stores owned by Cracker Barrel between 1997 and 2000, more than 420 locations. In 2000 and 2001, company addressed staffing and infrastructure issues related to this rapid growth by implementing a more rigorous recruitment strategy and introducing new technology, including an order-placement system.

[15] From the late 1990s to the mid-2000s, the company focused on opening new locations in residential areas to attract local residents and workers as customers.

[13] It updated its marketing in 2006 to encourage new customers, changing the design of its highway billboard advertisements to include images of menu items. Previously the signs had featured only the company's logo. [16] By 2011, Cracker Barrel had opened more than 600 restaurants in 42 states. [17] [18] [19] It was announced on January 17, 2012, that company founder Dan Evins had died of bladder cancer. [20] Restaurants [ edit ] A Cracker Barrel gift shop Food and gift shop [ edit ]As a Southern-themed chain, Cracker Barrel serves traditional Southern comfort food often described as "down-home" country cooking, and sells gift items including simple toys representative of the 1950s and, toy vehicles, puzzles and woodcrafts.

Also sold are country music CDs, DVDs of early classic television, cookbooks, baking mixes, kitchen novelty decor, and early classic brands of candy snack foods. [21] [22] Breakfast is served day, and there are two menus: one for breakfast, the other for lunch and dinner.

Since the first restaurant opened, the menu has featured Southern specialties, including biscuits, fried chicken, catfish; [5] and regional menu items were added during the 1980s and 1990s. [5] [12] In 2007, Cracker Barrel announced plans to remove artificial trans fats from its menu items. [23] [24] Locations, service, and decor [ edit ] A Cracker Barrel guest playing peg solitaireFor much of its early history, Cracker Barrel decided to locate its restaurants along the Interstate Highway System, [5] and the majority of its restaurants remain close to interstate and other highways.

[25] [26] [27] Cracker Barrel is known for the loyalty of its customers, [10] particularly travelers who are likely to spend more at restaurants than locals. [12]The locations are themed around the idea of a traditional �������������������MessengerFacebook Lite�������������� �����³����������������̳�����������������������������������Moments��� ����������� ��������������� ���������������������������������������'���������������� �������������������������������������� ��������� Cracker Barrel Old Country Store� and Reba McEntire today announced �Rockin� R By Reba,� the singer�s new retail line available exclusively at Cracker Barrel stores nationwide and online at on Thursday, August 4, 2016.

This is the first product partnership between the country star and Cracker Barrel.�Rockin� R by Reba� features specialty items designed by the singer and inspired by her life and interests, including western-themed jewelry, Aztec-inspired ponchos and shawls, dinnerware, and leather bound home goods. The collection also showcases toys and playsets, must-haves for the line according to McEntire who wanted items her grandchildren could enjoy, such as a karaoke microphone and children�s toy guitar.Each detailed piece of �Rockin� R By Reba� embodies McEntire�s casual, ranch-country lifestyle and is modeled after the same warm, family-oriented experience that is so important to both Reba and Cracker Barrel.

From the home decor the singer�s popular quotes, such as �To succeed in life you need 3 things: a wish bone, a back bone and a funny bone,� to the Chestnut rocking chair, an iconic Cracker Barrel staple, each piece tells a story about the singer�s Oklahoma roots and upbringing.�It a pleasure working with the Cracker Barrel team to design the products, and I appreciate all of the attention to detail that went into creating these beautiful items,� said McEntire.

�The line is very personal to me � from the lamp with a tooled leather shade inspired by my Daddy�s saddle to the carved Bible box that reminds me of my grandmother and her faith. I hope that you see the personal touches in every single frequent Cracker Barrel guest during her travels, McEntire states the partnership was a natural fit and �immediately said yes� to opportunity. The collection has over 60 items and retails from $3.99 to $199.99.�This collection is distinctly different than anything Reba has done before, which made bringing the assortment to life a real joy for our team,� said Cracker Barrel Old Country Store�s Senior Vice President Retail Laura Daily.

�In together, she would tell us about activities her family enjoys or items they like around their home, which inspired the collection.��One reason we were drawn to the partnership is because Reba has such wonderful cross-generational appeal � from children to young adults to seniors � that was such a natural fit with our diverse guest base,� Daily continued.

�With over four decades of relevancy, we�re thrilled to bring Reba�s new line to her fans and our guests nationwide.�Additionally, an exclusive Reba McEntire album titled �My Kind of Christmas� will be released on CD in Cracker Barrel stores and online at September 2, which will feature 10 tracks of classic holiday hits.My Kind of Christmas Full Track Listing1.

Winter Wonderland2. The Christmas Song (Chestnuts Roasting On An Open Fire)3. Santa Claus Is Coming To Town4. Holy Night5. Candy Christmas6. Come All Ye Faithful7. Jingle Bell Rock8. Silent Night9. White Christmas10. Jingle Bells11. I�ll Be Home For Christmas < Back� Apparel & Accessories� Food & Candy� Furniture & Home� Gifts & Gift Music, Books & Movies� Toys & Games� College Fans� Personal Care� Collections� Catering� Gift Cards� Grocery � About Cracker Newsroom� Investors� Giving� Food With Care� Contact Us� FAQs� Contact Newsletter� Guest Survey� Cracker Barrel Apps� To-Go� Call for Pick Up� Order Country-Sized Meals� Menu� Breakfast� Lunch & Kids� Dessert� Careers� Why Work at Cracker Barrel� In-Store Jobs� Home Office Jobs� Employee Login� Music� Artists� Albums� Locations� Find a Cracker Barrel� Locations by State� Tour GroupsEspanolPrivacy Policy Sweepstakes Rules Terms and Conditions"Cracker Barrel Old Store" name and logo are trademarks of CBOCS Properties, Inc.; Reg.

USPTO.� 2016 CBOCS Properties, Inc.

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